Chris Southcott | Senior Product / UX Designer

UX / PRODUCT DESIGNER

I WAS THE LEAD DESIGNER OF

DTN

WEATHER

HUB

Using AI

We used Vercel’s v0 product to build comprehensive prototypes with realistic functionality.

We could then share these prototypes with users through interviews and Userflow surveys, as well as pop-ups in the product. We also used AI tools to sort through and prioritise product feedback.

Microsoft Clarity was also used to gather user feedback and usage data, while tools such as Microsoft Copilot were used to understand dense information in a timely manner.

AI chat and summary features were designed to give operators immediate insights into detailed, complex data.

The Problem

Minnesota-based DTN has a number of legacy weather products that still generate millions in revenue every year, but are at risk from increased competition and legacy foundations.

Our team needed to build a modern platform that could scale to meet current and future needs, while consolidating and improving features from existing products.

The Solution

Built from the ground up, DTN Weather Hub is a platform for the next era of weather intelligence. It features AI-powered risk scoring, impact forecasting, and planning, as well as hyper-local, AI-ready, and operationally relevant decision grade data.

Whether it’s managing energy grids or ensuring safety at large-scale events, DTN Weather Hub is built in a modular way to support a diverse range of customers with unique needs.

My Role

I was a Senior UX Designer at DTN and the lead designer of Weather Hub from the concept stage right up until it shipped.

I worked with all stakeholders, including product, engineering and meteorologist teams, to ensure the product was a great foundation for the next decade of DTN Weather.

The Dashboard

The Map

Native iOS + Android apps

Work

iOS + Android

Australia's favourite weather app, #1 for 11 years in a row

2022 App Store screenshots

I also worked on maintaining and improving the Weatherzone app, including testing and designing new features for its 1+ million users from 2018 - 2024. Some highlights included improved onboarding, future radar features, subscription flows and other major changes. I work with product, meteorologist and development teams.

.com.au

1+ million daily users

Weatherzone is Australia’s #1 commercial weather provider.

The Weatherzone website hadn’t been refreshed since 2014. The existing website was split between a distinct desktop and mobile product, and a growing mobile audience was only able to access a limited set of features on the ‘m-site’.

Heatmaps of the current desktop and mobile website provided insights into the key features we should highlight in the new design.

New personas were also created, alongside user journeys, taking into account user surveys and other analytical insights into the types of users who use Weatherzone.

I was involved in Sketch designs, Invision prototypes, in-person UX interviews and the launch of the product. It was a complete ground-up redesign that is still the foundation of Weatherzone today.

Weatherzone 6 launched November 2021.

+ A

FUN

ONE

Flippa was a side project I made with my housemate during the 2020 lockdown. We called our team House Games. He did most of the development work in Unity, while I worked on the concept, style and feel of it. It’s very, very simple and was honestly a fun way to learn a bit of Unity. I’ve since made my own projects in Godot (another game engine).

The game of Flippa is simple: imagine you drop a set of cards and then pick them back up. You’ll have to flip and rotate the cards to create a neat, tidy deck.

Incredibly silly idea but it was a bit of a cozy game before those took off. And it very fun to make every pink and purple playing card design.

About Me

I’m a lifelong designer and builder. I made my first website aged 6 with Yahoo! SiteBuilder. It had a bright orange background, ‘nuff said.

I’m passionate about computers, the internet and good software.

My expertise is more recently in B2B software, but I also worked at Weatherzone on Australia’s #1 commercial weather app and website which has 1+ million users every day.

I know iOS and Android design like the back of my hand and have a serious love for web apps that feel like desktop software and bring users value (and joy).

UX / PRODUCT DESIGNER

I WAS THE LEAD DESIGNER OF

DTN

WEATHER

HUB

Using AI

We used Vercel’s v0 product to build comprehensive prototypes with realistic functionality.

We could then share these prototypes with users through interviews and Userflow surveys, as well as pop-ups in the product. We also used AI tools to sort through and prioritise product feedback.

Microsoft Clarity was also used to gather user feedback and usage data, while tools such as Microsoft Copilot were used to understand dense information in a timely manner.

AI chat and summary features were designed to give operators immediate insights into detailed, complex data.

The Problem

Minnesota-based DTN has a number of legacy weather products that still generate millions in revenue every year, but are at risk from increased competition and legacy foundations.

Our team needed to build a modern platform that could scale to meet current and future needs, while consolidating and improving features from existing products.

The Solution

Whether it’s managing energy grids or ensuring safety at large-scale events, DTN Weather Hub is built in a modular way to support a diverse range of customers with unique needs.

My Role

I was a Senior UX Designer at DTN and the lead designer of Weather Hub from the concept stage right up until it shipped.

I worked with all stakeholders, including product, engineering and meteorologist teams, to ensure the product was a great foundation for the next decade of DTN Weather.

The Dashboard

The Map

Native iOS + Android apps

Work

iOS + Android

1+ million daily users

2022 App Store screenshots

.com.au

1+ million daily users

Weatherzone is Australia’s #1 commercial weather provider.

Heatmaps of the current desktop and mobile website provided insights into the key features we should highlight in the new design.

New personas were also created, alongside user journeys, taking into account user surveys and other analytical insights into the types of users who use Weatherzone.

I was involved in Sketch designs, Invision prototypes, in-person UX interviews and the launch of the product. It was a complete ground-up redesign that is still the foundation of Weatherzone today.

Weatherzone 6 launched November 2021.

Staff members kicking-off project with post-it notes

Project Kick-off

Weatherzone Labs website for user testing

User-Testing Website

UI Kit

Icons

+ A

FUN

ONE

The game of Flippa is simple: imagine you drop a set of cards and then pick them back up. You’ll have to flip and rotate the cards to create a neat, tidy deck.

Incredibly silly idea but it was a bit of a cozy game before those took off. And it very fun to make every pink and purple playing card design.

About Me

I’m a lifelong designer and builder. I made my first website aged 6 with Yahoo! SiteBuilder. It had a bright orange background, ‘nuff said.

I’m passionate about computers, the internet and good software.

My expertise is more recently in B2B software, but I also worked at Weatherzone on Australia’s #1 commercial weather app and website which has 1+ million users every day.

I know iOS and Android design like the back of my hand and have a serious love for web apps that feel like desktop software and bring users value (and joy).

UX / PRODUCT DESIGNER

I WAS THE LEAD DESIGNER OF

DTN

WEATHER

HUB

AI-powered risk scoring

next era of weather intelligence

Using AI

We used Vercel’s v0 product to build comprehensive prototypes with realistic functionality.

We could then share these prototypes with users through interviews and Userflow surveys, as well as pop-ups in the product. We also used AI tools to sort through and prioritise product feedback.

Microsoft Clarity was also used to gather user feedback and usage data, while tools such as Microsoft Copilot were used to understand dense information in a timely manner.

AI chat and summary features were designed to give operators immediate insights into detailed, complex data.

The Problem

Minnesota-based DTN has a number of legacy weather products that still generate millions in revenue every year, but are at risk from increased competition and legacy foundations.

Our team needed to build a modern platform that could scale to meet current and future needs, while consolidating and improving features from existing products.

The Solution

Whether it’s managing energy grids or ensuring safety at large-scale events, DTN Weather Hub is built in a modular way to support a diverse range of customers with unique needs.

My Role

I was a Senior UX Designer at DTN and the lead designer of Weather Hub from the concept stage right up until it shipped.

I worked with all stakeholders, including product, engineering and meteorologist teams, to ensure the product was a great foundation for the next decade of DTN Weather.

The Dashboard

The Map

Native iOS + Android apps

Work

iOS + Android

Available worldwide

1+ million daily users

2022 App Store screenshots

.com.au

From start to finish

Responsive redesign

1+ million daily users

Weatherzone is Australia’s #1 commercial weather provider.

Heatmaps of the current desktop and mobile website provided insights into the key features we should highlight in the new design.

New personas were also created, alongside user journeys, taking into account user surveys and other analytical insights into the types of users who use Weatherzone.

I was involved in Sketch designs, Invision prototypes, in-person UX interviews and the launch of the product. It was a complete ground-up redesign that is still the foundation of Weatherzone today.

Weatherzone 6 launched November 2021.

Project Kick-off

User-Testing Website

UI Kit

Icons

+ A

FUN

ONE

The game of Flippa is simple: imagine you drop a set of cards and then pick them back up. You’ll have to flip and rotate the cards to create a neat, tidy deck.

Incredibly silly idea but it was a bit of a cozy game before those took off. And it very fun to make every pink and purple playing card design.

About Me

I’m a lifelong designer and builder. I made my first website aged 6 with Yahoo! SiteBuilder. It had a bright orange background, ‘nuff said.

I’m passionate about computers, the internet and good software.

My expertise is more recently in B2B software, but I also worked at Weatherzone on Australia’s #1 commercial weather app and website which has 1+ million users every day.

I know iOS and Android design like the back of my hand and have a serious love for web apps that feel like desktop software and bring users value (and joy).