UX / PRODUCT DESIGNER
I WAS THE LEAD DESIGNER OF
DTN
WEATHER
HUB
The Problem
Minnesota-based DTN has a number of legacy weather products that still generate millions in revenue every year, but are at risk from increased competition and legacy foundations. Our team needed to build a modern platform that could scale to meet current and future needs, while consolidating and improving features from existing products.
The Solution
Built from the ground up, DTN Weather Hub is a platform for the next era of weather intelligence.
Whether it’s managing energy grids or ensuring safety at large-scale events, DTN Weather Hub is built in a modular way to support a diverse range of customers with unique needs.
My Role
I was a Senior UX Designer at DTN and the lead designer of Weather Hub from the concept stage right up until it shipped.
Using AI
We used Vercel’s v0 product to build comprehensive prototypes with realistic functionality, which we could then share with users through interviews and Userflow surveys and pop-ups in the product. We also used AI tools to sort through and prioritise product feedback and to highlight the necessary next steps for the product.
Microsoft Clairty was also used to gather user feedback and usage data, while tools such as Microsoft Copilot were used to understand dense information in a timely manner.
The Dashboard
The Map
Native iOS + Android apps
I’ve also worked on...
Weatherzone 6
1+ million daily users
Weatherzone is Australia’s #1 commercial weather provider.
The Weatherzone website hadn’t been refreshed since 2014. The existing website was split between a distinct desktop and mobile product, and a growing mobile audience was only able to access a limited set of features on the ‘m-site’.
I was involved in Sketch designs, Invision prototypes, in-person UX interviews and the launch of the product. It was a complete ground-up redesign that is still the foundation of Weatherzone today.
Weatherzone 6 launched November 2021.
Heatmaps of the current desktop and mobile website provided insights into the key features we should highlight in the new design.
New personas were also created, alongside user journeys, taking into account user surveys and other analytical insights into the types of users who use Weatherzone.
Weatherzone app
2022 App Store screenshots
I also worked on maintaining and improving the Weatherzone app, including testing and designing new features for its 1+ million users from 2018 - 2024. Some highlights included improved onboarding, future radar features, subscription flows and other major changes. I work with product, meteorologist and development teams.
About Me
I’m a lifelong designer and builder. I made my first website aged 6 with Yahoo! SiteBuilder. It had a bright orange background, ‘nuff said.
I’m extremely passionate about computers, the internet and good software.
My expertise is more recently in B2B software, but I also worked at Weatherzone on Australia’s #1 commercial weather app and website which has 1+ million users every day. I know iOS and Android design like the back of my hand but also have a serious love for web apps that feel like desktop software.
UX / PRODUCT DESIGNER
I WAS THE LEAD DESIGNER OF
DTN
WEATHER
HUB
The Problem
Minnesota-based DTN has a number of legacy weather products that still generate millions in revenue every year, but are at risk from increased competition and legacy foundations. Our team needed to build a modern platform that could scale to meet current and future needs, while consolidating and improving features from existing products.
The Solution
Built from the ground up, DTN Weather Hub is a platform for the next era of weather intelligence.
Whether it’s managing energy grids or ensuring safety at large-scale events, DTN Weather Hub is built in a modular way to support a diverse range of customers with unique needs.
My Role
I was a Senior UX Designer at DTN and the lead designer of Weather Hub from the concept stage right up until it shipped.
Using AI
We used Vercel’s v0 product to build comprehensive prototypes with realistic functionality, which we could then share with users through interviews and Userflow surveys and pop-ups in the product. We also used AI tools to sort through and prioritise product feedback and to highlight the necessary next steps for the product.
Microsoft Clairty was also used to gather user feedback and usage data, while tools such as Microsoft Copilot were used to understand dense information in a timely manner.
The Dashboard
The Map
Native iOS + Android apps
I’ve also worked on...
Weatherzone 6
1+ million daily users
Weatherzone is Australia’s #1 commercial weather provider.
The Weatherzone website hadn’t been refreshed since 2014. The existing website was split between a distinct desktop and mobile product, and a growing mobile audience was only able to access a limited set of features on the ‘m-site’.
Heatmaps of the current desktop and mobile website provided insights into the key features we should highlight in the new design.
New personas were also created, alongside user journeys, taking into account user surveys and other analytical insights into the types of users who use Weatherzone.
I was involved in Sketch designs, Invision prototypes, in-person UX interviews and the launch of the product. It was a complete ground-up redesign that is still the foundation of Weatherzone today.
Weatherzone 6 launched November 2021.
Project Kick-off
User-Testing Website
UI Kit
Icons
Weatherzone app
1+ million daily users
2022 App Store screenshots
I also worked on maintaining and improving the Weatherzone app, including testing and designing new features for its 1+ million users from 2018 - 2024. Some highlights included improved onboarding, future radar features, subscription flows and other major changes. I work with product, meteorologist and development teams.
About Me
I’m a lifelong designer and builder. I made my first website aged 6 with Yahoo! SiteBuilder. It had a bright orange background, ‘nuff said.
I’m extremely passionate about computers, the internet and good software.
My expertise is more recently in B2B software, but I also worked at Weatherzone on Australia’s #1 commercial weather app and website which has 1+ million users every day. I know iOS and Android design like the back of my hand but also have a serious love for web apps that feel like desktop software.
UX / PRODUCT DESIGNER
I WAS THE LEAD DESIGNER OF
DTN
WEATHER
HUB
The Problem
Minnesota-based DTN has a number of legacy weather products that still generate millions in revenue every year, but are at risk from increased competition and legacy foundations. Our team needed to build a modern platform that could scale to meet current and future needs, while consolidating and improving features from existing products.
The Solution
Built from the ground up, DTN Weather Hub is a platform for the next era of weather intelligence.
Whether it’s managing energy grids or ensuring safety at large-scale events, DTN Weather Hub is built in a modular way to support a diverse range of customers with unique needs.
My Role
I was a Senior UX Designer at DTN and the lead designer of Weather Hub from the concept stage right up until it shipped.
Using AI
We used Vercel’s v0 product to build comprehensive prototypes with realistic functionality, which we could then share with users through interviews and Userflow surveys and pop-ups in the product. We also used AI tools to sort through and prioritise product feedback.
Microsoft Clairty was also used to gather user feedback and usage data, while tools such as Microsoft Copilot were used to understand dense information in a timely manner.
The Dashboard
The Map
Native iOS + Android apps
I’ve also worked on...
Weatherzone 6
From start to finish
Responsive redesign
1+ million daily users
Weatherzone is Australia’s #1 commercial weather provider.
The Weatherzone website hadn’t been refreshed since 2014. The existing website was split between a distinct desktop and mobile product, and a growing mobile audience was only able to access a limited set of features on the ‘m-site’.
Heatmaps of the current desktop and mobile website provided insights into the key features we should highlight in the new design.
New personas were also created, alongside user journeys, taking into account user surveys and other analytical insights into the types of users who use Weatherzone.
I was involved in Sketch designs, Invision prototypes, in-person UX interviews and the launch of the product. It was a complete ground-up redesign that is still the foundation of Weatherzone today.
Weatherzone 6 launched November 2021.
Project Kick-off
User-Testing Website
UI Kit
Icons
Weatherzone app
iOS + Android
Available worldwide
1+ million daily users
2022 App Store screenshots
I also worked on maintaining and improving the Weatherzone app, including testing and designing new features for its 1+ million users from 2018 - 2024. Some highlights included improved onboarding, future radar features, subscription flows and other major changes. I work with product, meteorologist and development teams.
About Me
I’m a lifelong designer and builder. I made my first website aged 6 with Yahoo! SiteBuilder. It had a bright orange background, ‘nuff said.
I’m extremely passionate about computers, the internet and good software.
My expertise is more recently in B2B software, but I also worked at Weatherzone on Australia’s #1 commercial weather app and website which has 1+ million users every day. I know iOS and Android design like the back of my hand but also have a serious love for web apps that feel like desktop software.